Frida Kahlo Corporation and Fantasy Fragrance joined forces together to create the newest licensed fragrance for Frida Kahlo. A fun process started by finding the best bottle and cap and making it unique by combining the variety of illustrations provided by the Frida Kahlo Corp.
Once the fragrance body was developing, the packaging brainstorm began. Besides just creating simple packaging, the immediate need was to give the consumer an experience to feel their senses through the aroma and by touching and seeing the package, which would welcome them into an unexpected contrast of colors and textures. Packaging sketches and renderings took over multiple concepts to convey the idea of having packaging that could be reusable, and be able to hold a fragrance as an art piece.